77% of B2B customers thought their latest purchase was very difficult. Here's how to make it easier.
The B2B buying process is complex, but it is also human.
It has always been about relationships, but as the world switches online, so does buying; and selling.
And - once online - it's easy to slip into industry jargon. To show that we know what we're talking about.
But, when attention spans are short, it needs to be simple.
Key information also needs to be easy to find. If it isn't, customers will simply move on.
So today - more than ever - it's critical to understand your customers and what they need from you. And make their buying experience easy.
So, how do you know if you're getting it right?
Ask them. Or get someone else to - especially, if it's been awhile.