How understanding their customers helped Johnson Tiles stay connected
As the Covid-19 lockdown hit, UK tile manufacturer Johnson Tiles (JT) wanted to stay connected with the architect & design (A&D) community.
A&Ds were invited to design a scene that celebrated heart-warming moments during the pandemic using JT tiles.
Every design received was incorporated into a digital #2020TileTapestry with JT making a donation to Shelter.
1,000 A&Ds visited the project microsite
300+ hours of participant engagement